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MidAmerica Financial Services

MidAmerica Financial Services offers access to full-service brokerage through one of the nation’s leading independent broker/dealers*, LPL Financial. Whether you need to prepare for your own retirement, plan your retirement income, provide financial support for your child’s college education, build your estate, or simply want a second opinion on your investments; we are here to provide professional financial guidance. It is our goal to become your premier financial services provider.

* As reported by Financial Planning Magazine, June 1996-2023, based on total revenue.


Sarah L. Keefer, MBA

LPL Financial Advisor
309-647-3880 |

Sarah KeeferAs a licensed financial advisor, Sarah’s passion is helping her clients with retirement and income planning.  Joining the industry in 2010, she brings financial knowledge and solid investment strategies to Central Illinois.  As a financial coach, Sarah educates and empowers her clients in making strategic financial decisions.  Sarah holds her Series 7 and 66 securities registrations with LPL Financial.  She also holds her Life and Health insurance licenses. 

Raised in Farmington, Sarah graduated from Farmington High School and went on to receive a Bachelor of Science degree from Western Illinois University and a Masters Degree in Business Administration from the University of Illinois.  Sarah currently resides in Farmington with her husband Rick and daughter Alayna.  

Sarah enjoys being active in her community and has served as Ambassador for the Chamber of Commerce, President of Business Networking International, President of the Farmington Parent Teacher Organization, and as a member of the Rotary Club, Farmington Township Park Board, and Farmington Summer Festival Committee.  She currently serves on the Community Economic Development Commission, Canton Chamber of Commerce, Spoon River Partnership for Economic Development Board, Spoon River College Foundation, and on the Investment Committee for the Farmington Academic Foundation.

Check the background of this investment professional on FINRA's BrokerCheck.

Investment Consulting Process

We want to understand where you are today with your financial security to help guide you to where you want to be in the future, whether that is near, or further down the road.  It all begins with a simple conversation.

Step 1: Determine Financial Objectives

We begin by assessing your current financial position and discussing your long and short-term goals and dreams along with identifying your priority concerns. 

Step 2: Develop a Plan

Based on your financial goals, objectives and risk tolerance, we will formulate a financial strategy and asset allocation that is individually customized for you. 

Step 3: Implementation

After you become comfortable with all aspects of your plan and how they will work collectively to pursue your goals, we will move forward with implementing your plan. 

Step 4: Monitor Progress

We will continually monitor your portfolio’s performance, actively communicating any needed changes to help ensure alignment with your goals and objectives. 

Services Offered

  • Investment Planning
  • Asset Allocation Strategies
  • College Funding
  • Retirement Planning
  • Retirement Income Planning
  • IRA Rollover Services
  • Income Protection
  • Insurance Reviews
  • Risk Assessment

Products Offered

  • Managed Advisory Accounts
  • Stocks
  • Bonds
  • Mutual Funds & ETFs
  • Certificates of Deposit
  • Traditional and Roth IRA
  • SEP IRA, Simple IRA and Solo 401(k)
  • Insurance (Life & Long Term Care)
  • Fixed and Variable Annuities

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA / SIPC). Insurance products are offered through LPL or its licensed affiliates. MidAmerica National Bank and MidAmerica Financial Services are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using MidAmerica Financial Services, and may also be employees of MidAmerica National Bank. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of MidAmerica National Bank or MidAmerica Financial Services. The MidAmerica Financial Services site is designed for U.S. residents only. The services offered within this site are offered exclusively through our U.S. registered representatives. LPL Financial registered representatives associated with this site may only discuss and/or transact securities business with residents of the following states: AL, AR, CO, FL, GA, IA, IL, IN, KY, LA, MI, MO, MS, NC, NJ, NM, NV, NY, OH, SC, and TX. Securities and insurance offered through LPL or its affiliates are:


Not Insured by FDIC or Any Other Government Agency Not Bank Guaranteed
Not Bank Deposits or Obligations May Lose Value

MidAmerica National Bank (“Financial Institution”) provides referrals to financial professionals of LPL Financial LLC (“LPL”) pursuant to an agreement that allows LPL to pay the Financial Institution for these referrals. This creates an incentive for the Financial Institution to make these referrals, resulting in a conflict of interest. The Financial Institution is not a current client of LPL for advisory services. Please visit

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